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CST THE GATE AND PREDATORY THINKING

In business, you are Predator or Prey

Predatory Thinking starts with a market truth: if you want people to do something, they have to stop doing something else.

Whether it is people’s time, their attention, or their money you want – these are limited resources – you are in a zero sum game. If you want more, someone or something else is going to get less.

Put another way, if you aren’t 100% focused on winning your share, someone else will steal it from you.

In today’s business environment, never has it been truer that you are either predator or prey.