Based in Leicester, East Midlands, Cite is a digital media agency with a first class track record for web design, online branding and internet based marketing. We put your web site at the heart of your marketing strategy, helping you to communicate better and increase company awareness. We offer a range of skills including brand development, website design, online marketing and search engine optimisation (SEO). Call us today to get a head start on your competitors

Web design is our passion! Excellence in this field is at the heart of everything we deliver. We apply the formal methodologies of information design to all projects, with an emphasis on creative and innovative web design. Our belief is we are only as good as our last project. Have a look at our online portfolio for examples and case studies of our web site design work.

No matter how large the project, every web site design (or redesign) we undertake needs to follow a process of analysis, definition, and structuring before design and production can begin. This starts with understanding your business goals and the needs of your target audience.

Our creative and technical teams focus on meeting your business objectives from a user's perspective. By determining your short, medium and long-term goals up front, the allocated budget, time and resources are used in the most effective way possible, ensuring your web presence will remain relevant and have a longer life-span.

In addition to website design, we can provide a number of additional complimentary services such as web site promotion (Search Engine Optimisation), email marketing as well as domain name registration and web hosting.

The simplicity and security of buying online and the remarkable growth of the internet have established E-Commerce as the fastest growing sales channel for a whole range of B2B and B2C businesses.

If you are serious about selling on the Internet, Cite can assist with all aspects of your online operation. Involve us at the start and we will use our experience and knowledge to help you put an effective e-commerce strategy together. From advice on setting up a merchant account and choosing what Payment Gateway through to how best to promote and advertise your site. We see ourselves as your partner and share your commitment to improving sales volume, turnover and profits.

So, whether you are a start up selling into local markets, or a large organisation selling into national and international markets we can supply the integrated approach that maximises your return from E-Commerce.

Not so long ago, online marketing meant sending out a few emails to regular customers and registering your site with the key search engines.

Well times have moved on and new opportunities have come to the fore. We still recommend email marketing (your existing customers are going to be your best market whatever the channel), but these days we’d also suggest you consider a company blog; Pay-per-click campaigns; Affiliate programmes; price comparison feeds; and even online video to spread the word about you and your company.

Don’t worry if all this sounds a bit mind-boggling - we are committed to keeping abreast of new marketing opportunities; cutting through the hype and advising our clients in clear, plain English.

Search Engine Optimisation (SEO) or web site promotion is the process adapting and fine tuning a website so that it is highly visible for search engines such as Google, Yahoo, MSN etc The majority of Internet users will use a search engine to find products and services online and it is essential that your website is optimised to rank high (within the first 30 results) on the popular search engines.

Cite's SEO services

As with the creative cycle, we will assess your requirements and make recommendations related directly to your business needs and the overall marketing strategy of the web site.

We have developed two standard levels of service, which we call SEO Foundation, and SEO Enterprise. These are designed to cater to customers coming to us with existing websites that need an SEO boost. Significant savings can be generated if these services are applied to Cite designed and built sites.

SEO Foundation Level – Home page focus and landing page

• Home page code validated (and recommendations made)
• Keywords identified and performance rated
• Body copy recommendations
• Alt tags optimisation
• General site recommendations
• One HTML landing page
• Search engine submission
• Detailed report after 3 months

This is an ideal service for SMEs with a limited budget looking to improve their site ranking within major search engines such as Google and Yahoo!

SEO Enterprise Level – Entire site focus and five landing page

• Whole site page code validated (and recommendations made)
• Competitor site analysis
• Keywords identified and performance rated
• Body copy recommendations
• Alt tags optimisation
• General site recommendations
• Five HTML landing page
• XML site map
• XML product feed (optimised for different price comparison sites)
• Google account created and Google site map added
• Google ‘Products’ product feed
• Search engine submission
• Link building
• Submission to Social Networking and bookmarking sites
• 6 months SEO management including monthly reports

This package is particularly suitable for E-commerce sites that need to compete in aggressive marketplaces.