for many years now, dth advertising have been producing solid creative ideas with a fresh lively approach that is always results driven.

whether you are just starting out and need a new corporate identity, or find your press advertising and sales material isn't doing what it should and needs us to cast a fresh eye over it, dth have the skills and rescources to deliver effective results.

dth believe in good service and value for money, getting things done on time and on budget - you will find us to be efficient, friendly and full of ideas to help your product, company or ideas move forward and achieve the potential it deserves.

Marketing Campaigns

We have over 25 years experience in the world of marketing and are able to give you advice in many areas. Please feel free to call us at any point.

The sort of help we can offer includes:

Market Research

Identifying all factors affecting "the market place" through "desk research" of market trends by market segment and key competitor activity. "Quantitative and qualitative" research to identify with clarity the motivations and wishes of all those whose views and wishes are of importance to the success, carried out Market Research Society recognised research executives.

Targeting Techniques

Identifying those for whom the package offered will have the strongest appeal by:

• Database analysis - your records and those of others: who buys, when do they buy and what are their motivations?
• Socio-demographic methods such as Mosaic. We hold CCN information on computer record so we could rapidly analyse your data base to determine which are the most productive groups to target for a specified offer.
• Interest groups: by lifestyle eg the active, older, more affluent, ...and much more!
• It's often the case that it's only by using multiple factors for targeting (eg those living within a specified drivetime area, with known interests etc.) that the highest response rates can be achieved. Again, we can devise a matrix which identifies, ranks and addresses each of the factors affecting the "buying decision" within the context of overall marketing strategy

Boosting Sales

We've extensive experience of: Identifying the key determinants for improving response rates and Putting in place strategies to maximise conversion rates; turning interest into sales.

Media Buying

Two forms of help:

• Campaign planning to reach a specified audience with precision at the lowest cost per response
• A substantial reduction on the rates charged for any advertising medium. Achieved by constant negotiation with the media to buy advertising space below "rate card" published prices and return all savings to the client

Direct Response

Accessing solely those groups most likely to buy with the most powerful message. Our skills in this area include:

• List production of those with the key characteristics of those most likely to buy
• Production of the direct response strategy inclusive of medium and message to maximise response rates
• There are a number of so called "Piggy back" marketing techniques (working with a variety of non-competitive organisations) which yield substantial benefits. These arrangements offer the opportunity of lower marketing costs and improved targeting through the nature of the audience they reach.

Selling "Off the page"

Producing strategy and tactics for the highest response rates and the lowest marketing cost per response.

As well as the familiar "selling off the page" strategies, we also have strong links with a number of "readers clubs" and the like who are keen to make offers to their members.

Copy Writing

We've written extensively for a wide variety of audiences. Past work includes tabloid 24 page colour tourism newspapers, 76 page visitor guides, a booklet for the Australian Bicentennial celebrations which topped the local non-fiction best sellers lists as well as hundreds of leaflets, pieces of direct mail, and other print work. We also have an extensive library of radio, TV commercials and AV work (samples of all are available from our portfolio)

INCREASE SALES with Email Marketing

Email marketing is one of the most cost-effective and professional ways for your sales and marketing messages to reach large groups of people via email.

• sending html email-based newsletters
• launching new products or services
• testing likely responses to planned marketing or sales campaigns
• introducing price changes
• making company/staff announcements
• obtaining customer services feedback

Practical

If you have a database of existing or potential customers that you want to communicate the same information to, without revealing hundreds of email addresses to everyone in the same mailing, or without having to do each one manually, this email marketing software is the ideal solution for you.

Flexible

Email marketing lets you create multiple groups of email recipients, so you can send tailored messages to different segments of users and/or customers! There's even a facility to tell you how many people have opened them and how many times they have read your mailing!

Email marketing is ideal for any company wishing to send bulk email marketing mailings to companies or individuals. No matter what you do, there are times when you need to reach people en Masse. Deep Blue's email marketing makes the process simple and enhances your professional image while you do it!

Graphic Design

Being a graphic design agency first and foremost Deepblue-digital still has a strong requirement by it's clients for many types of printed matter including logo design, business cards, letterheads, brochures, exhibition stands, leaflets and much more. We have good contacts in photographers and printers and are able to get the best prices available on behalf of our clients.

To illustrate the quality of our work, we are prepared to produce designs at no cost for a forthcoming task. We make use of the latest generation in digital computer design techniques. We also have a reputation for excellent freehand illustration.

Design for Print

We utilise the most up-to-date design equipment in conjunction with the latest advances in printing to bring you the finest quality work at the best price. We can offer:

• An extensive 3D/Illustration service
• Business Stationery & Logo Design
• Press Advertisement & Marketing
• Brochures & Colour Leaflets
• Digital and Traditional Photography
• Booklets, Catalogues & Reports

Try us for a quote, we will beat most if not all print prices on any of the above. Try us on a job you have had done before for a comparison.

Print Facilities

Strong print management enables us to:

• Buy paper & materials in the most cost effective manner
• Plan print schedules to take advantage of machines offering the lowest unit costs
• Improve print quality through rigorous attention to detail and long experience of printers their resources, strengths and weaknesses.

Photography

A strong portfolio of previous work in all film formats from studio and "on location" illustrates our breadth of skills. All of these commissions similarly demonstrate an ability to produce high quality work to a tight budget.

Imaging & Repro Techniques

By making extensive use of the latest digital techniques we can:

• Improve the quality of print
• Reduce costs
• Improve production schedules and offer a more flexible service

Logo Design

We offer a bespoke logo design service.

Professional Website Design, Leeds

One of Leeds' leading web design and web hosting companies, we specialize in bespoke design, content managed websites and e-commerce solutions.

We have a strong advantage over other Leeds design agencies, who may bring you the most technically advanced website, but with little design or marketing basis. This can make you and your company seem unprofessional and your website redundant. Not only can we get you up and running on the Internet, but we will also use our specialist design skills to show your company in the best light by integrating your existing marketing structure into the website.

We are also able to upgrade, improve or re-design any website that is:

• Badly designed
• Hard to navigate
• Slow to download
• Not representative of your company
• Not registered on all the major search engines
• Inaccessible
• Not up to current Web Standards

In addition, we can provide the ideal web hosting solution for you, and are an authorized reseller for Domain Names.

Web Standards

All of our recent websites conform to the very latest W3C Web Standards for HTML, CSS and Accessibility. This means that our websites are browser friendly, user friendly, future proof, adaptable, and speedy.

Not only this, but recent research shows that many search engines prefer websites that are standards compliant, giving us a powerful edge over some other web design companies.

Search Engine Optimisation

Through use of standards driven design and a focus of quality content, we can help your website climb the search rankings.

We also have expertise in Google Adwords and similar sponsored marketing campaigns, and close connections to specialized SEO Operatives.