What we do - make the right calls, at the right time, to the right people
- Appointment making
- Customer satisfaction surveys
- Database cleaning
- Identifying new customers through market research
- Lead generation
- Media audits
- Mystery shopping
Appointment making
Once we thoroughly completely and reliably understand what you want to
sell, to whom and why, then (and only then) we can represent you to
make appointments on the phone. No,. we'll never know as much as you do
about your company, but that's why we make appointments, and you go on
them.
The three common outcomes from calls are:
- Appointments for meetings
- Appointments for phone calls
- Requests for information
Why we don't get paid on results
We don't ask you to pay us for each appointment we make, you pay us for
each hour we work. If companies are paid per appointment made, they are
focused on quantity and not quality. In practice some appointments will
be cancelled and if you do get there, the prospect either won't be
expecting you or will be in a great hurry to get you out. It's not the
best way to get sales, it just doesn't work - so that's why we don't do
it.
Simply agree with us how many hours a month you want to be invoiced for - then sit back and wait for our results to come in.
"I
am pleased to say that currently your success rate of enquiries
generated from your lead calls is running at 42%. In the last six
months GRM have gained nine new clients from the appointments you have
generated. I am more than satisfied with the rate of return from the
investment in your services." Richard Hardy, Sales & Marketing
Director, GRM Development Solutions
Read this case study of an appointment-making project.
Type of project: Sales Appointment Making
Client: A UK leader in industrial dust extraction equipment and a client since 2002.
Objective: To increase business by
targeting manufacturing companies who were extending, renewing or
upgrading existing plants, or building new ones.
Business 2 Business action: Working
from a database of contacts we made initial research calls, followed up
by calls to different sites around the UK, resulting in sales
appointments.
Outcome: The client secured three very large and profitable contracts - a result that far surpassed their expectations.
Read this case study of a telemarketing project.
Type of project: Database Management and Telemarketing
Client: A consultancy specialising in ground investigations, geotechnical advice and design, contamination and risk assessment.
Objective: To exploit an existing customer and prospect database to its full potential in order to generate new business.
Business 2 Business action: Our
database cleansing and research programme verified customer and
prospect records, eradicated duplicates and captured new addresses and
contacts. A subsequent telemarketing campaign created a significant
number of appointments.
Outcome: With a very high conversion
rate from appointments, the client has secured a number of new
contracts. The level of repeat business from these is very high; the
return on investment has ensured that our business with this client has
increased year on year, even through the construction industry downturn.
Customer satisfaction surveys
Keeping in touch with customers can alert you to problems before they
arise, and hint at benefits you might not have spotted, which can
enhance your marketing. Customers that we call for you feel valued;
they ask about other products and services - and you can keep a track
of them.
However it's a time-consuming job and one that some companies don't
especially relish doing themselves (particularly owner-managers). We
can make the calls for you; by getting to know your customers through
well-timed and thoughtful contact you can stay ahead of your
competitors.
The four common outcomes from calls are:
- Criticisms
- Compliments
- Requests for information
- Statistical evidence for compliance with trade organisations' standards
You can pay a fixed sum for a project like this as it has a defined
beginning and end. Or, we can run an ongoing customer satisfaction
survey, based on a fixed number of hours each month.
Database cleaning
The heart of all successful marketing is a good database. However
even the best data loses accuracy and value over time. Most companies
have a collection of data in Outlook Address Book, global address
books, Excel spreadsheets and Act! or similar commercial database
programmes.
Does this really work for you to contact customers reliably? And
contact prospects reliably? We'll call your entire database and upgrade
the information - you comply with Data Protection laws and get a
database you can really market to.
There is a common perception that this is an easy job which can be done
in-house. However, to get the best information you have to speak to the
decision-maker, and if you are doing that you need a professional -
because it's an opportunity to update them with what you are doing, too.
The three common outcomes from calls are:
- Verification of existing contact details
- Additional (new) contacts
- Removal of duplicates and companies who have ceased trading
Identifying new customers through market research
Launching a product or service? Researching the market can quickly and
cost-effectively test whether there is demand and what it is. We're
easy to talk to and we find that people we call respond positively to
our team - this means you get the results that you need to make
important strategic decisions.
The four common outcomes from calls are:
- Questionnaire responses
- Conversational asides
- Requests for information
You can pay a fixed sum for a project like this as it has a defined beginning and end.
Read this case study of a market research project.
Type of project: Market Research
Objective: Our client needed to comply with the British Health Care Trade Association annual audit.
Business 2 Business action: We
conducted telephone surveys, gathering important feedback about how the
company and its performance is perceived by its customers.
Outcome: The client was successful in complying fully with the BHCTA annual audit.
Lead generation
This is the most common contract for telemarketing that we have.
Companies need new clients to survive and grow. We call your target
market and introduce you to them. No, we'll never know as much as you
do about your company, but that's why we make introductions, and you
follow up on them.
The four common outcomes from calls are:
- Appointments at the right time
- Requests for information
- Improved, cleansed database
- Call backs at the right time
Why we don't get paid on results
We don't ask you to pay us for an appointment we make, you pay us for
each hour we work. If companies are paid per appointment made, they are
focused on quantity and not quality. In practice some appointments will
be cancelled and if you do get there, the prospect either won't be
expecting you or will be in a great hurry to get you out. It's not the
best way to get sales, it just doesn't work - so that's why we don't do
it.
We work with your database over several years if necessary,
keeping in touch with contacts over a long period, in order to be ready
when it is the right time for them.
Simply agree with us how many hours a month you want to be invoiced for - then sit back and wait for our results to come in.
Read this testimonial to our excellent results
"I am writing to thank you and your team for all the good work that
was carried out during our recent telemarketing campaign. We have won a
number of contracts and generated enough contacts and leads to keep us
busy for months to come." London Property Maintenance
Read this recommendation of how well we deliver
"I would recommend Business 2 Business Telemarketing, whether it be
as a 'one-off project' or as a longer term view. If you are looking to
build a working relationship with someone who can understand your needs
and deliver, often beyond your expectations, then these are the people
to choose." Charles M Ford, Regional Sales Director, Corporate Risk
Systems
Read this testimonial about our first class quality
"I am pleased to confirm that your company has been accredited with'
A' category rating under our supplier classification system. This is
the highest category and is based on supply performance according to
the terms of our purchase order, i.e.
specification, quantify and delivery date." Bany Scholes, Managing
Director, Evac+Chair International Limited
Read this case study of a sponsorship project.
Type of project: Market Research
Objective: Our client needed to comply with the British Health Care Trade Association annual audit.
Business 2 Business action: We
conducted telephone surveys, gathering important feedback about how the
company and its performance is perceived by its customers.
Outcome: The client was successful in complying fully with the BHCTA annual audit.
Read this case study of a sponsorship project.
Type of project: Specialist School Status Application
Client: A school and sixth form centre
Objective: Our client was making an
application for Specialist School Status in the Arts and Business and
Enterprise. For their application to be considered they had to raise
£50,000 of private sector sponsorship and provide evidence that they
were building an on-going relationship with the business community.
Business 2 Business action: We
conducted a telephone campaign to gather data from local businesses on
what skills they held most important when employing school leavers.
This increased opportunities for work experience and identified those
companies able to offer sponsorship.
Outcome: The full £50,000 sponsorship
was raised and the bid submitted on time with the required evidence of
partnership with the business community.
Read this case study of a database management and telemarketing project.
Type of project: Database Management and Telemarketing
Client: A consultancy specialising in ground investigations, geotechnical advice and design, contamination and risk assessment.
Objective: To exploit an existing customer and prospect database to its full potential in order to generate new business.
Business 2 Business action: Our
database cleansing and research programme verified customer and
prospect records, eradicated duplicates and captured new addresses and
contacts. A subsequent telemarketing campaign created a significant
number of appointments.
Outcome: The client secured a number
of new contracts. The new database management programme created for the
client ensures that all valuable customer and prospect information is
now captured and used in future marketing campaigns.
Media audits
Publishers need readership figures for their own purposes and for ABC
verification. We call your subscription list and test the readership
figures.
The three common outcomes from calls are:
- Updated circulation and readership figures
- Requests for subscriptions
- Improved, cleansed database
Don't think we don't know the horror stories, because we do, in fact we've made a point of showing them to you here
, so that you can appreciate the difference. In professions where there
is commonly criticism, it's important to know why we won't harm your
reputation (we'll enhance it) and how we achieve the results that we do.
Anyway, enough of bad telemarketing, you can read about it elsewhere.
Ever been closely questioned by GCHQ? Inland Revenue? Or even your bank
manager? That all pales into insignificance compared to the grilling
you get from Business 2 Business Telemarketing, before we make a single
call on your behalf. Of course, we're exaggerating to make a point, but
the point is we really do come and grill you for a day. Why? Well we
need to know what you do. And you'd be amazed how hard it is for
companies to distil their business in a way that we can use. So we keep
going. We ask you open and closed questions. We tell you what people
won't be interested in hearing (sorry, but we do know what works and
what doesn't). We review, revise and ask again. But it is the right
thing to do because it means we are confident about your product and
your service. And, depending on what you need, we're then qualified to
make first line calls on your behalf.
Forget all the bad experiences you've had yourself as the frustrated listener being given the hard
sell. Because Business 2 Business Telemarketing is different.
We are a different kind of telemarketing company.
We employ experienced, mature business people; many of them have owned
or run their own businesses. We don't employ anyone who has ever worked
in telemarketing before (they have bad habits). Business 2 Business
Telemarketing staff are intelligent, articulate and 100% professional.
Our telemarketers are well-educated, mature individuals who, with the
support of our bespoke software, can manage complex and technical
projects successfully, achieving fantastic results.
We don't use rigid scripts. We believe that a clear understanding of
the proposition and its benefits, supported by helpful guidelines and
injected with a little personality and enthusiasm, are a better selling
tool than a dull, lifeless script could ever be.
We aim for quality, not quantity. We do our research and plan our calls
carefully to ensure we're talking to the right person about the right
product at the right time. Our attention to detail is second to none.
The result is appointments and leads that have an outstanding rate of
conversion to sales.
We maintain in-depth records. We record all the important information
people give us, building up a detailed profile of your potential
customers that might be useful for future calls and campaigns. It goes
without saying (but we'll say it anyway) that to ensure compliance with
the Data Protection Act, our software automatically bars calls to any
number registered with the TPS and CTPS.
We are highly recommended. Over 80% of our business comes from
recommendation and word of mouth. Most of our customers have been with
us for more than five years. Our clients love what we do. They're
impressed by the way we work and they're blown away by the results we
achieve.
We listen. We make it our business to get to know yours. We take time
to understand your requirements and aims. We listen to the people we
call on your behalf and we make detailed records of the valuable
information they give us.
Business Services 
