18 Rupert Street
London
W1D 6DE
Email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Website
Phone: 020 7025 6940
The relationship between brands and customers has traditionally been focused around the brand, not the customer. However, the rapid adoption of social networks has shifted the balance of power to the customer. We increasingly seek out opinions online about products and services before making purchase decisions. These are trusted more than a brand’s own website, and a lot more than advertising. There is a proven link between online conversation and sales. By creating communications strategies that customers want to engage with – not avoid, Social CRM programs can deliver real value, not buzz.