20 Lydden Road
London
SW18 4LR
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Website
Phone: 0845 130 6250
     

Back in 1993, a young Alastair Parker-Swift, was living an idyllic life - running a thriving windsurfing school during the summer in Salcombe, Devon and spending the winter months in France as part of the England freestyle ski team.

The windsurfing business was run out of a small shop on Salcombe high street, which provided the perfect opportunity to indulge Alastair’s entrepreneurial spirit. Seeing an opportunity, Alastair sourced some navy and white rugby shirts and using a local supplier created the original 93 patch rugby shirt. This first foray into the retail world proved an instant success with stock selling out within days, and after only 10 days of trading in Salcombe, Alastair decided to try and find premises in Cowes in time for the start of Cowes week.

With a week to go, a shop in the midst of renovation was found - the builders were encouraged and cajoled into completing the work ahead of schedule and stock was rapidly sourced. The shop did in fact open in time for Cowes week and generated sales that exceeded all expectations, and the Crew Clothing Co. brand was born.